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It’s true – membership has its privileges! Downtown Santa Barbara members (by virtue of their address bound by Anacapa, Chapala, Micheltorena, and Gutierrez Streets), are located squarely on one of America’s Great Streets– State Street, and are automatically our members. Dues, or assessments, are collected as part of the City’s annual business license. These fees are used to promote, market, produce events and provide decorations that benefit our members.

Strolling State Street is the #1 reason people visit the Santa Barbara region, and we strive to deliver unique events to locals and visitors alike, such as the Annual Downtown Santa Barbara Holiday Parade (since 1952), the award-winning monthly art walk, 1st Thursday (since 2007), and the beloved Downtown Art & Wine Tour (since 1999).

Members are encouraged to participate in these and other events throughout the year, including décor contests, art and cultural events, and retail/restaurant promotions. DSB is proud to represent its members at City Hall, and we work closely with the SB Police Department all in an effort to deliver great benefits to our membership.

Member Benefits

  • Listing your business on our website Populate your own business page and link to your website and social media platforms. Inclusion in our online Calendar of Events and Job Posting listings.
  • Receive our weekly "What's Happening Downtown" newsletter and an introduction in the “Buzz” section.
  • By-monthly digital networking meetings and Annual Member Mega Mixer that offer networking with other downtown businesses and community leaders, in partnership with other organizations such as The Santa Barbara South Coast Chamber of Commerce and Visit Santa Barbara.
  • Opportunities to participate in cooperative advertising with the local print media or other marketing ad campaigns, when available.
  • Regular opportunities to participate in Downtown SB events and promotions including The State Street Promenade Market, Social Media Giveaways and Highlights, "Downtown Happenings" homepage banner, and when allowed, 1st Thursday, Downtown Art and Wine TourHalloween and Holiday décor contests, Downtown Trick-or-Treat, the Annual Downtown Santa Barbara Holiday Parade and a variety of retail promotions including Small Business Saturday.
  • The opportunity to be included in our 2021 Map & Guide, distributed at visitor locations throughout Santa Barbara and Ventura counties, and at several California Welcome Centers. This is the official Downtown Santa Barbara map used for Cruise Ships and MTD Downtown-Waterfront Electric Shuttle, with an estimated annual distribution of over 75,000 maps. 
  • Exposure through our volunteer programs, Downtown Hosts, Mike the Bike and Cruise Ship Hospitality Ambassadors.
  • Included in E-blasts as needed, regarding: street and highway closures, marketing opportunities, promotions and events.
  • Timely response from our staff on issues related to Downtown, such as public safety, public works or planning issues and parking questions.
  • The opportunity to get involved with DSB’s monthly committees:  Marketing & Cultural and Safety committees. 

Associate Membership

For businesses geographically located outside our boundaries, there is still the opportunity to receive our services and benefits for a minimal annual fee. Many Santa Barbara companies throughout the region join us to support our vision for a vibrant downtown. For more information about Associate Membership categories, fees and benefits, email Erik or call (805) 962-2098

Sponsorship Opportunities

Downtown Santa Barbara couldn't put on the series of exciting events scheduled each year, without the necessary support from sponsors. Events such as; the Annual Awards Breakfast, highlighting the great contributors to our Downtown community (February 2021); our weekly State Street Promenade Market; our signature monthly 1st Thursday events which continue to grow and diversify as each month goes by; our Annual Live Art & Wine tour celebrating uniquely vibrant art and music, paired perfectly with delicious food, wine and beer from the region (May 2021); the 68th Annual Holiday Parade, which inspires around 65,000 spectators each year to cheer Santa Barbara's local businesses and schools as they parade down State Street (December 2021).

If you're interested in sponsoring any of these events please contact Erik Krueger,

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