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Discover “So Much To Love in (Downtown) Santa Barbara”

A New Communications Campaign & Partnership Celebrating Santa Barbara

The Downtown Organization of Santa Barbara is excited to partner with the South Coast Chamber of Commerce and our entire community on the vibrant new campaign, “So Much To Love In Santa Barbara,” aimed at highlighting the unique offerings in our Santa Barbara community.

"We are so excited to showcase the diverse and plentiful unique offerings in Downtown Santa Barbara as part of the 'So Much To Love in Santa Barbara” campaign, to uplift our community and celebrate the great people, businesses and organizations that make it special,” said Robin Elander, Executive Director of the Downtown Santa Barbara.

"This campaign not only highlights the beauty and charm of our city but also empowers our residents and local businesses to take pride in and actively participate in enhancing our sense of community, said Kristen Miller, President & CEO of the Santa Barbara South Coast Chamber of Commerce.

The campaign will feature photos and stories from local business owners, community leaders, and residents, highlighting their personal connections to Santa Barbara and why they love it. The community is encouraged to share their own reasons for loving Santa Barbara using the official campaign hashtag: #SoMuchToLoveSB

The “So Much To Love in Santa Barbara” campaign showcases the best of Santa Barbara's inviting residents and visitors alike to celebrate and share their experiences. The campaign aims to rejuvenate local pride and encourage participation in community activities and support for local businesses.

  • How to Participate:
  • Businesses and Organizations: Download the So Much To Love Toolkit HERE for access to the brand guide, logos, messaging and inspiration. Use the logo on your own beautiful photos, reels or videos and share them on social media, your newsletters, or your website. Consider printing a banner, poster or painting a window – we’ll help you create the artwork
  • Residents: Share your own photos on social media of the things you love about Santa Barbara, use the official campaign hashtag: #SoMuchToLoveSB
  • Tag @DowntownSantaBarbara on Instagram or Facebook for all your Downtown highlights!
  • Email us to share your story, video or photo at

Downtown Santa Barbara is proud to collectively celebrate our community in collaboration with amazing Santa Barbara leaders and organizations such as the South Coast Chamber of Commerce spearheading the campaign as well as the Coast Village Improvement Association, Cox Communications, Noozhawk, Santa Barbara County Office of Arts & Culture, Visit Santa Barbara, WitMark amongst others. The campaign offers specific branding for some of our most beloved areas: Coast Village Road, Funk Zone, ARTS District, Waterfront, and Downtown.

Join us in celebrating the unique charm and undeniable appeal of Santa Barbara. Follow the campaign on social media using the hashtag #SoMuchToLoveSB and share your stories, photos, and love for our beautiful city.

To learn more and get involved in the downtown portion of the campaign please contact:

Tim Persson, Marketing Manager, at
Daniel Ramirez, Director of Strategic Initiatives, at
Robin Elander, Executive Director, at

For more information about the “So Much To Love Santa Barbara” campaign, visit or contact Mary Lynn Harms-Romo, Director of Communications for the South Coast Chamber of Commerce at