Come and enjoy Downtown Santa Barbara's signature events!  The weekly State Street Promenade Market, the Annual Awards Ceremony (February), our monthly 1st Thursday Art Walk, our Annual Live Art & Wine Tour (May), and the Annual Holiday Parade (1st Friday in December).

Or check out our Events Calendar to find out what's happening Downtown!


State Street Promenade Market (weekly)

Every Thursday 3:00 PM -7:30 PM

We invite you to join us Thursday evenings to the State Street Promenade Market to help support local businesses, restaurants, and artisans. 

The market is located between Carrillo and Figueroa streets every Thursday from 3:00 - 7:30 pm. Come join us at our Thursday local's night. 

Click here for more information!

Downtown Business Spotlight (weekly)

Every Thursday 3:00 PM - 4:00 PM

Downtown Business Spotlight is a virtual interview series hosted by the Santa Barbara Independent and Downtown Santa Barbara, where we chat and get to know our Santa Barbara business owners.


Annual Awards Ceremony (February)

It’s a Downtown Santa Barbara tradition, more than two dozen years old - the Annual Awards Ceremony, designed as a way to celebrate past accomplishments and share our goals for the coming year. The occasion is also a way to honor people, organizations, even historic buildings that have gone above and beyond to make a difference in Downtown Santa Barbara. Join us, and celebrate Downtown Santa Barbara. Click HERE for more information.

"What's Happening Downtown" Networking Event (monthly)

All participants have the opportunity to share what’s new at their business, meet the Downtown Santa Barbara Organization staff, Executive Director Robin Elander and members of the Downtown Organization board. The DSB team will share what opportunities are available for the downtown businesses; and take notes of all your happenings and promote wherever possible! Click HERE for more information.

1st Thursday Art Walk (Monthly)

*Postponed Due to Covid-19*

1st Thursday is an evening of art and culture in downtown Santa Barbara. On the first Thursday of each month, participating galleries and art-related venues offer free access to visual and performing art in a fun and social environment from 5-8:00 PM.

LIVE Art & Wine Tour (May)

*Postponed Due to Covid-19*

State Street comes alive with the Downtown Art & Wine Tour. Different venues in the Downtown area participate, each paring with a winery and restaurant, and a unique live art experience.  After touring the venues, you continue to the final party with more wineries, restaurants, live music, live art, and silent auction.  


Annual Downtown Holiday Parade (first Friday of December)

More than 65,000 spectators line State Street for Santa Barbara’s only nighttime parade, Downtown Santa Barbara Holiday Parade.  This signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing, Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, will lead the parade and light up the community Holiday tree on their way down the parade route.

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