Grab a friend and come enjoy Downtown Santa Barbara's signature events! 

Downtown Business Spotlight Show (Every other Thursday)

Annual Awards Ceremony (June 1st, 2022)

1st Thursday Art Walk (monthly)

State Street Promenade Market (monthly)

Annual Live Art & Wine Tour (May 19th, 2022)

Annual Downtown Holiday Parade (December)

Or view our Events Calendar to find out what else is happening Downtown!


Downtown Business Spotlight

Every other Thursday 3:00 - 4:00 PM

Downtown Business Spotlight is a virtual interview series hosted by the Santa Barbara Independent and Downtown Santa Barbara, where we chat and get to know our Santa Barbara business owners.


Annual Awards Ceremony

It’s a Downtown Santa Barbara tradition, more than two dozen years old - the Annual Awards Ceremony, designed as a way to celebrate past accomplishments and share our goals for the coming year. The occasion is also a way to honor people, organizations, even historic buildings that have gone above and beyond to make a difference in Downtown Santa Barbara. Join us, and celebrate Downtown Santa Barbara. Click HERE for more information.

1st Thursday Art Walk (Monthly)

1st Thursday is an evening of art and culture in downtown Santa Barbara. On the first Thursday of each month, participating galleries and venues offer free access to visual and performing art in a fun and social environment from 5:00 - 8:00 PM.

State Street Promenade Market (Monthly)

The State Street Promenade Market is a monthly market on every 1st Thursday from 3:00 - 8:00 PM. Come shop, support, and enjoy local goods, crafts, art, music, and performances. This market will change locations every month and will have new interactive activities each month so tay tuned! 

LIVE Art & Wine Tour (May)

State Street comes alive with the LIVE Art & Wine Tour. Different venues in the Downtown area participate, each paring with a winery and restaurant, and a unique live art experience. After touring the venues, you continue to the final party with more wineries, restaurants, live music, live art, and silent auction.  


Annual Downtown Holiday Parade


On the first Friday in December, more than 65,000 spectators line State Street for Santa Barbara’s only nighttime parade, the Downtown Santa Barbara Holiday Parade.  This signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing, Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, leads the parade and lights the holiday tree on their way down the parade route.

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