Grab a friend and come enjoy Downtown Santa Barbara's signature events! 

State Street Promenade Market (Thursday, weekly)

Annual Awards Ceremony (June 4th, 2022)

1st Thursday Art Walk (monthly)

Annual Live Art & Wine Tour (May 19th, 2022)

Annual Downtown Holiday Parade (December)

Or view our Events Calendar to find out what else is happening Downtown!


State Street Promenade Market (weekly)

Every Thursday 3:00 - 7:30 PM

We invite you to join us Thursday evenings for the State Street Promenade Market to help support local businesses, restaurants, and artisans. 

The market is located on State Street between Carrillo and Figueroa, every Thursday from 3:00 - 7:30 pm.

Come say hi at this Thursday "local's night." 

Click here for more information!

Downtown Business Spotlight (weekly)

Every Thursday 3:00 - 4:00 PM

Downtown Business Spotlight is a virtual interview series hosted by the Santa Barbara Independent and Downtown Santa Barbara, where we chat and get to know our Santa Barbara business owners.


Annual Awards Ceremony (February)

It’s a Downtown Santa Barbara tradition, more than two dozen years old - the Annual Awards Ceremony, designed as a way to celebrate past accomplishments and share our goals for the coming year. The occasion is also a way to honor people, organizations, even historic buildings that have gone above and beyond to make a difference in Downtown Santa Barbara. Join us, and celebrate Downtown Santa Barbara. Click HERE for more information.

1st Thursday Art Walk (Monthly)

1st Thursday is an evening of art and culture in downtown Santa Barbara. On the first Thursday of each month, participating galleries and venues offer free access to visual and performing art in a fun and social environment from 5:00 - 8:00 PM.

LIVE Art & Wine Tour (May)

State Street comes alive with the LIVE Art & Wine Tour. Different venues in the Downtown area participate, each paring with a winery and restaurant, and a unique live art experience. After touring the venues, you continue to the final party with more wineries, restaurants, live music, live art, and silent auction.  


Annual Downtown Holiday Parade


On the first Friday in December, more than 65,000 spectators line State Street for Santa Barbara’s only nighttime parade, the Downtown Santa Barbara Holiday Parade.  This signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing, Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, leads the parade and lights the holiday tree on their way down the parade route.

Subscribe to our Newsletter

Sign Up for Email >

Membership Login