Riviera Towel Company Relocates to Larger Quarters

Release Date: September 27,2018

Riviera Towel Company has a new — and better — location.

The store, owned by Shannon DiPadova, has defected from De la Guerra Plaza to 17 W. Gutierrez St., next to DeAngelo's and a strip of locally owned businesses.

The store moved in August.

"We needed a bigger location," DiPadova told Noozhawk.

The company imports towels from Turkey, Tunisia and Greece. They are thin by design and dry fast. They roll up tight, and can be used as fashion accessories, such as wraps and scarves.

DePadova started the business with her husband, Albert.

They come in about 60 different styles and designs, and in 10 colors. They reflect the Rivieras of the world, including the Italian, French, and American Rivera — Santa Barbara.

Shannon customizes the towels with various styles, patterns and colors.

In addition, the company stocks local products, including Santa Barbara Aromatics skincare and candles, Wine Outside glasses, Casa de Nika jewelry, SB Beach Treasures rings and Lei Fragrances.

Proceeds from each towel go to support marine conservation causes.

— Noozhawk staff writer Joshua Molina can be reached at jmolina@noozhawk.com.