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As the holiday season kicks off, community-minded consumers are using the lucrative post-Thanksgiving shopping rush as an opportunity to support local businesses.
“Our locals really support downtown during this season,” said Kate Schwab, the organization’s marketing and communications director.
Some 90 percent of shoppers this time of year are locals, as opposed to tourists, she said.
“I think the most important role of small businesses is that they are what make Santa Barbara so unique.”
Over 50 downtown businesses are participating, and many are offering special deals that day.
“We just wanted people to focus on shopping locally downtown,” Schwab said.
In the plaza in front of the 900 State St. Marshalls on Saturday will be a book signing by author and Eat This, Shoot That! proprietor Tara Jones, music by Holiday Horns and free gift wrapping by LifeChronicles.
This time of year is especially helpful to small businesses operating in Santa Barbara’s most expensive neighborhood, said Philip Friden, owner of coffeehouse Good Cup, which has locations at 918 State St. and 1819 Cliff Dr.
“It’s hard because there’s a lot that you have to think about,” he said. “When you’re a small business, you basically have to do everything from the operations to the marketing. Then there are all the regulations you have to meet and local requirements.”
Business, he added, “really picks up with all the holiday shopping.
“We get slammed on Black Friday, and then the next Saturday is also really busy — just a lot of foot traffic down here. So it’s great for us.”