In lieu of the Downtown Holiday Parade this year, and with community health and safety in mind, Downtown Santa Barbara staff has planned a plethora of intimate holiday offerings!

Festivities kickoff with Small Business Saturday in November, and include a Christmas tree lighting event, Chanukah menorah lighting event, outdoor markets, concerts, and community performances throughout the month of December.

We hope the community will come together to celebrate the holidays in a safe and festive manner.


All holiday happenings listed below are free and open to the public! All ages welcome.


Small Business Saturday (Saturday, November 27, All day)
Help support local businesses as we kick off the Holiday Season. Join us on Saturday, November 27 (the day after Black Friday), for Small Business Saturday. It’s all about supporting small businesses, helping to boost our local economy, and getting some of your holiday shopping done early! Many local businesses offer special promotions for this nationwide shopping event — come see what goodies you might find.


1st Thursday ArtWalk (Thursday, December 2, 5:00 - 8:00 PM)
Join us for complimentary art and cultural happenings at participating venues downtown. Enjoy holiday performances by the Santa Barbara Revels, and the Santa Barbara Trombone Society. Plus, a Chanukah menorah lighting ceremony hosted by the Jewish Federation of Greater Santa Barbara. Be sure to visit one of the 30+ participating venues for entertainment, shopping, and tasty treats!



State Street Promenade Market (Thursday, December 2, 9, 16 & 23, 3:00 - 7:30 PM)
State Street becomes a bustling market on the 900 and 1000 Block for this exciting locals’ night. Shop local Santa Barbara businesses, makers, and artisans in a family-friendly atmosphere. Plus, enjoy live entertainment at the Market, and grab a delicious meal from one of the many nearby restaurants. Come join in all the holiday festivities that the market has to offer from letter writing to Santa, special holiday performances, and maybe even a special appearance from Santa Claus himself!


Christmas Tree Lighting and Holiday Block Party (Friday, December 3, 6:00 - 9:00 PM)
Join us for a holiday block party on State Street (Sola St. to Victoria St.) and in front of the Arlington Theatre! Enjoy live entertainment, music by DJ Darla Bea, and of course the lighting ceremony of the State Street Christmas tree by the Holiday Prince & Fairy, sponsored by Paseo Nuevo Shops & Restaurants! The Christmas tree is generously sponsored by Consumer Fire Products, Inc. to help make State Street holiday festivities even more magical. Santa Claus will be onsite for photos.

Sign up to participate: Holiday Prince & Fairy application


Holiday Community Performances (Saturday, December 4, 11 & 18, 12:00 - 4:00 PM)
Join us on December 4 and 18, for special holiday performances by local music and dance groups performing live at Storke Placita (700 State Street). On December 11, revel and be amazed by the Big Christmas Brass Show! Bring your folding chairs and snacks! Stay tuned for the December 18th line-up! 


Holiday Concerts (Friday, December 10 & 17, 5:00 - 8:00 PM)
Join us on State Street for concerts under the stars! Performances by multiple groups each night, location varies. Bring your folding chair, blankets, and snacks! On December 17th come and enjoy two awesome sets! Catch Hula Anyone at Chase Resturant from 5:30 - 7:30 PM and Smitty and Julija at the corner of the Santa Barbara Museum of Art from 5:00 - 8:00 PM. Bring your lawn chair and snacks or enjoy drinks and bites from one of the local restaurants nearby! 


Holiday Decor Contest (Tuesday, December 14th, 5:00 - 8:00 PM)
Business Owners, feel the winter spirit and help spread holiday cheer around Downtown Santa Barbara by decorating your windows, storefronts, rooftops, and inside your business. Show shoppers your beautiful display and strive to win the Grand Prize!
Click here to enter!


Is YOUR business hosting a holiday activity or New Years Eve event for the community?
Let us know! Share your special activity, offering, or promotion and we’ll add it to our Downtown Santa Barbara holiday shopping guide, calendar of events, and/or on our social media.


Questions? Want to get involved? Contact us!

Small Business Saturday:
1st Thursday ArtWalk:
State Street Promenade Market:
Christmas Tree Lighting:
Holiday Concerts & Community Performances:
Holiday Shopping Guide/Marketing/Social Media/E-newsletter:
Sponsorship: Robin Elander, Executive Director,

**Sponsorship opportunities are still available!**

Please join us as a sponsor and help make the Downtown Santa Barbara holiday season even more magical!! 

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