Your local purchases during this Holiday Season make a difference for your neighbors, your community and local businesses.

Black Friday - November 27 



Black Friday is one of the biggest spending days of the year in the U.S.  The fuel behind this spending frenzy is massive deals and promotions.  Check out our Retail Directory to find out what deals are happening at our local businesses Downtown.





Small Business Saturday - November 28 



Downtown Santa Barbara has been part of the American Express Shop Small Movement since 2014.  We share and encourage the community to Shop Small throughout the Holiday Season.  We connect local shoppers and local businesses through the Shop Small Movement to celebrate the spirit of the season.  Help to encourage our community to stay safe while supporting small businesses during the Holiday Season.  Check out our Small Business Saturday page to find out more.

Small Brewery Sunday - November 29 

Small Brewery Sunday is a day to toast the small, independent brewers and celebrate the local flavor, connections, and resilience throughout the year.  Visit your favorite brewery and support them by having a beer, getting some beer to-go, and grabbing some merch.

Night Lizard Brewing Company - Institution Ale Company - M. Special Brewing Company - The Cruisery - Modern Times Beer - Draughtsmen Aleworks

Cyber Monday- November 30 

Cyber Monday isn't just for the big box stores.  You can support your local businesses by getting on their websites and taking advantage of discounts and promotions.  You can even find many of our local businesses on Amazon!  Check out our Retail Directory for more info.

Purchase posters, books, prints, and more from the Santa Barbara Historical Museum on Amazon.

Giving Tuesday - December 1

Giving Tuesday is a day that encourages people to do good and donate to your local non-profits.  The Santa Barbara Independent is encouraging their readers by highlighting area non-profits and the great work they do.  Click here for the full list of non-profits you can help support!




The Grateful Table Dine Out - Month of November

Support your neighborhood restaurants and show gratitude for the restaurant workers who make your meals possible.  It's that simple! By dining out, you'll be helping your favorite restaurants and their crew members.  Check out our Open for Dine-In directory to find a restaurant near you.







Check out our new page "Explore Our Neighborhoods"!  Discover small businesses located in the Presidio Neighborhood, Arlington Plaza, La Arcada Plaza, Sevilla Square, Historic Theatre District, Paseo Nuevo Mall, Victoria Court and Old Town / El Pueblo Viejo.


Don't forget to come out and support the State Street Promenade Market!  Every Thursday from 3:00pm-7:30pm, 30+ local artisans come out to the street and sell local goods.  Perfect for holiday gifts!


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