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The Riviera Towel Company

Beautiful Beach Essentials That Help Fund Marine Organizations to Heal & Protect Our Ocean

Whether you are a local or here on holiday, we welcome your visit to the Riviera Towel Company, located downtown in Santa Barbara's historic De La Guerra Plaza. Here you will find beautiful towels and beach essentials that reflect the lifestyle in the American Riviera. A perfect place to buy something special for yourself or for a gift.

Created by artisans, our products are made using traditional methods to create unique and enduring textiles. Not just beach towels, our designs are not only beautiful, but versatile and can be used during any season, inside or outside, by a bonfire or on a chaise at the pool, as a scarf, tablecloth, or sarong - they can truly be used every day.

The American Riviera is our home and muse, but we also draw inspiration from the Rivieras around the world. The colors we select come from the little details, such as Santa Barbara's bougainvillea, the blue of the Mediterranean sea in the South of France and the fragrant lemons of the Amalfi Coast - They are in fact woven reflections of the Rivieras for your home.

We also donate a portion of every sale to help fund marine organizations to heal and protect our ocean. Do Good / Feel Good is our motto!

Visit us at our shop or online at


17 W. Gutierrez St
Santa Barbara, CA 93101

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Monday: 10-5pm
Tuesday: 10-5pm
Wednesday: 10-5pm
Thursday: 10-5pm
Friday: 10-5pm
Sat 10-5pm
Sun 10-3pm

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