66th Annual Downtown Santa Barbara Holiday Parade

Presented by Consumer Fire Products Inc.

More than 65,000 spectators will line State Street in anticipation of Santa Barbara’s only nighttime parade, the 66th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc! Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing, soon to be announced, Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, will lead the parade and light up the community Christmas tree on their way down the parade route.

When: Friday, December 7th, 6:30 pm

Where: State Street, from Sola to Cota

This year, we are celebrating the fact that Santa Barbara Shines! We were inspired by anything uniquely Santa Barbara or Goleta, bright lights, shimmering colors, glitter, gold, and silver hues! 


This website will be updated throughout the entirety of parade season, so keep checking back for additional updates!

For more information, please contact Downtown Santa Barbara staff: (805) 962-2098.

Grand Marshal

We were so honored to have Noah Wyle join us in celebrating our community as our 2017 Grand Marshal!

Check back for more information coming SOON regarding out 2018 Grand Marshal.


Thank you to all of our amazingly dedicated and jolly volunteers! 

Interested in volunteering for the 66th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc?

Please direct all questions to:

Jenna Raimist

Marketing & Events Manager


Prince & Fairy

Please check back for information regarding applications to become 2018 Prince or Fairy!

Please direct all questions to:

April Lee

Marketing & Events Assistant



Thank you to our generous sponsors:

And a special thank you to Bragg Crane Service.

64th Annual Downtown Santa Barbara Holiday Parade: Holiday Under the Sea

Photo Credit: Fritz Olenberger

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