66th Annual Downtown Santa Barbara Holiday Parade

Presented by Consumer Fire Products Inc.

More than 65,000 spectators will line State Street in anticipation of Santa Barbara’s only nighttime parade, the 66th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc! Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing, soon to be announced, Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, will lead the parade and light up the community Christmas tree on their way down the parade route.

When: Friday, December 7th, 6:30 pm

Where: State Street, from Sola to Cota

This year, we are celebrating the fact that Santa Barbara Shines! We were inspired by anything uniquely Santa Barbara or Goleta, bright lights, shimmering colors, glitter, gold, and silver hues! 




This website will be updated throughout the entirety of parade season, so keep checking back for additional updates!

For more information, please contact Downtown Santa Barbara staff: (805) 962-2098.


Grand Marshall

We are thrilled to announce four heroic rescue dogs of Santa Barbara County Search and Rescue (SBCSAR) will serve as our 2018 Holiday Parade Grand Marshal(s)! Lemos Feed & Pet Supply is sponsoring the Parade Grand Marshal(s), paying tribute to the Santa Barbara Search and Rescue team and their hardworking dogs.

These amazing K9 teams include:

  • Reilly, a 4-year-old Dutch Shepard with partner Anne Marie Cullen

  • Rica, a 6-year-old German Shepard with partner Sheila Malavasi

  • MacGyver, a 5-year-old Red-Tri Australian Shepard with partner Rick Stein

  • Mojo, a 10-year-old Border Collie with partner Tracee Walker


Thank you to all of our amazingly dedicated and jolly volunteers! 

Interested in volunteering for the 66th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc?

Please direct all questions to:

April Lee

Marketing & Events Coordinator


Prince & Fairy


Enter for a chance to be the 2018 Holiday Prince or Fairy, Sponsored by Paseo Nuevo Shops & Restaurants!

If chosen, you’ll lead the Holiday Parade in a special vehicle, dressed in festive attire compliments of Nordstrom. Your winning artwork will be professionally framed. 

Please click below to download:

2018 Prince & Fairy Application

Official Coloring Template


Thank you to our generous sponsors!




And a special thank you to Bragg Crane Service.

64th Annual Downtown Santa Barbara Holiday Parade: Holiday Under the Sea

Photo Credit: Fritz Olenberger

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