67th Annual Downtown Santa Barbara Holiday Parade

Presented by Consumer Fire Products Inc.


More than 65,000 spectators will line State Street in anticipation of Santa Barbara’s only nighttime parade, the 67th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc! Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing, soon to be announced, Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, will lead the parade and light up the community Christmas tree on their way down the parade route.

This year's theme is A TROPICAL HOLIDAY - we’re celebrating all things TROPICAL! So break out those Hawaiian shirts, grass skirts and leis and help us show off the sunny, laid back attitude of Santa Barbara!

We hope everyone will be swept away to the tropics right here in our own backyard!

Date: Friday, December 6th

Time: 6:30 pm

Location: State Street, from Sola to Cota


Apply to Become a Parade Participant!


Prince & Fairy Art Contest

Sponsored by Paseo Nuevo Shops & Restaurants

Would you like to be the special Prince or Fairy that kicks off the parade and brings cheer down State Street during the Downtown Holiday Parade? 

Enter for a chance to be the 2019 Holiday Prince or Fairy!

If chosen, you'll lead the December 6th Holiday Parade in a special vehicle, dressed in festive attire compliments of Nordstrom, and have the honor of lighting the Christmas Tree!! Winning artwork will be professionally framed. Four runners-up (with their parent or guardian) will carry the official parade banner or ride with Santa Claus during the parade.

Click here for the Entry Form


Thank you to all of our amazingly dedicated and jolly volunteers! 

Interested in volunteering for the 67th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc?

Please direct all questions to:

April Lee

Marketing & Events Manager


Grand Marshal

Check back soon... We will be announcing the 2019 Grand Marshal.

Thank you to the 2018 Downtown Santa Barbara Holiday Parade Grand Marshal, Santa Barbara County Search & Rescue!

Click here to learn more about SBCSAR.



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