69th Annual Downtown Santa Barbara Holiday Parade

 12/4/2020 Canceled

Although this year the Downtown Santa Barbara Organization is unable to put on the annual holiday parade in December or host our regular 1st Thursday events due to Covid-19, we are happy to initiate a new “shop local” Thursday market place that celebrates the contributions of our local business and arts community.  Please click here for more information.

Scroll down to see some great moments from our 2019 Holiday Parade!


68th Annual Downtown Santa Barbara Holiday Parade

Presented by Consumer Fire Products Inc.


More than 65,000 spectators will line State Street in anticipation of Santa Barbara’s only nighttime parade, the 68th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc! Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing, soon to be announced, Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, will lead the parade and light up the community Holiday tree on their way down the parade route.

This year's theme is still to be announced, so stay tuned!!

Date: Friday, December 4th

Time: 6:30 pm

Location: State Street, from Sola to Cota


2019's parade line up was jam packed

Click here to view the 2019 Parade Lineup!


Prince & Fairy Art Contest

Sponsored by Paseo Nuevo Shops & Restaurants

The Holiday Prince and Fairy winning artwork has been selected from nearly 100 entries best capturing the parade theme. Congratulations to our winners, Kevin Isais (10) and Alexandra Arnold (10), who will lead the HOLIDAY parade AND light the community Christmas tree, dressed in their new Holiday attire - courtesy of Nordstrom!  
Special recognition to our runner's up!
Lakyn Wood and Cesar Martinez in the Prince Category
Margaret Deakyne and Olivia O'Neil in the Fairy category 
Thanks again to our Prince & Fairy Sponsor, Paseo Nuevo Shops & Restaurants


Once again, thank you to all of our amazingly dedicated and jolly volunteers that help us create holiday magic each year! 

Interested in volunteering for the 68th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc?

Please direct all questions to:

Erik Krueger- Operations Manager


        Thank you to our 2019 Grand Marshal, 'Heal the Ocean' with celebrity guest Jean-Michel Cousteau!!     

Sponsored by Michael Hurley and Nora McNeely-Hurley, and the Manitou Fund

Heal the Ocean was formed in August 1998 by Founder and Executive Director Hillary Hauser. HTO is a citizens' action group that focuses on wastewater infrastructure – sewers and septic systems – as well as ocean dumping practices that have contributed to ocean pollution. HTO efforts are focused on Santa Barbara County, but their methods are now serving as a model for other coastal communities across the country.

Click here to learn more about Heal the Ocean.

Thank You to Our 2019Sponsors!





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