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Downtown Holiday Parade

After much thought and consideration, Downtown Santa Barbara staff and nonprofit board of directors have decided not to host the Holiday Parade in 2021. In a typical year, the Annual Downtown Santa Barbara Holiday Parade, sponsored by Consumer Fire Products, Inc., draws crowds upwards of 100,000 spectators, and takes place on the first Friday in December. In lieu of a single event this year, and with community health and safety in mind, staff has planned a plethora of smaller holiday offerings! Festivities kickoff with Small Business Saturday in November, and include a holiday tree lighting event, outdoor market, concerts, and even community performances throughout the month of December.

We hope the community will come together to celebrate the holidays in a safe and festive manner. If you’re a group or sponsor who normally participates in the downtown holiday parade, please consider joining us in one of these exciting holiday events. 

If you have additional questions or would like to inquire about becoming a participant or sponsor, please email

Click here to view schedule:  2021 Holiday Events


2019 68th Annual Downtown Santa Barbara Holiday Parade

Presented by Consumer Fire Products Inc.

Date: Friday, December 4th

Time: 6:30 pm

Location: State Street, from Sola to Cota


2019's parade line up was jam packed

Click here to view the 2019 Parade Lineup!


Prince & Fairy Art Contest

The Holiday Prince and Fairy winning artwork has been selected from nearly 100 entries best capturing the parade theme. Congratulations to our winners, Kevin Isais (10) and Alexandra Arnold (10), who will lead the HOLIDAY parade AND light the community Christmas tree, dressed in their new Holiday attire - courtesy of Nordstrom!  
Special recognition to our runner's up!
Lakyn Wood and Cesar Martinez in the Prince Category
Margaret Deakyne and Olivia O'Neil in the Fairy category 
Thanks again to our Prince & Fairy Sponsor, Paseo Nuevo Shops & Restaurants


Once again, thank you to all of our amazingly dedicated and jolly volunteers that help us create holiday magic each year! 

Interested in volunteering for the 68th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc?

Please direct all questions to:

Erik Krueger- Operations Manager

2019 Grand Marshal

 'Heal the Ocean' with celebrity guest Jean-Michel Cousteau!!     

Sponsored by Michael Hurley and Nora McNeely-Hurley, and the Manitou Fund

Heal the Ocean was formed in August 1998 by Founder and Executive Director Hillary Hauser. HTO is a citizens' action group that focuses on wastewater infrastructure – sewers and septic systems – as well as ocean dumping practices that have contributed to ocean pollution. HTO efforts are focused on Santa Barbara County, but their methods are now serving as a model for other coastal communities across the country.

Click here to learn more about Heal the Ocean.

Thank You to Our 2019 Sponsors!