65th Annual Downtown Santa Barbara Holiday Parade

Colors of the Season

More than 65,000 spectators line State Street each year in anticipation of Santa Barbara’s only nighttime parade, the Annual Downtown Santa Barbara Holiday Parade! Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our soon to be announced Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, lead the parade and light up the street on their way down the parade route.

When: Friday, December 1st, 6:30 pm

Where: State Street, from Sola to Cota

This year, we're celebrating the Colors of the Season via the many traditions, holidays, and colors of the Winter season. We are inspired by vibrant colors, kaleidoscopes, rainbows, and anything festively neon or colorful! For more inspiration, check our our style guide HERE. Share your ideas and pictures with our official hashtag #DSBHolidayParade.

Applications are LIVE. Please click HERE to apply for entry in the 65th Annual Downtown Santa Barbara Holiday Parade.

Deadlines for Application

Early Bird Application Deadline: Friday, September 15th at 5:00 pm 

Application Deadline: Friday, September 29th at 5:00 pm

Creative Workshop: Wednesday, October 25th (5:00-7:00 pm)

Parade Script Deadline: Friday, November 3rd

Parade Confirmations: Received week of November 13th  


 * Applications MUST include ALL of the following or they will not be accepted:

1. Participant Application

2. Parade Rules initialed on every line and signed at the bottom

3. Parade Hold Harmless Waiver Form

4. Payment

This website will be updated throughout the entirety of parade season, so keep checking back for additional updates!

For more information, please contact Downtown Santa Barbara staff: (805) 962-2098

Grand Marshals

We were so honored to have last year's Co-Grand Marshals, Cody and Caleb Walker, brothers of the late Paul Walker, join us in celebrating our community.

Please stay tuned for information about 2017's Grand Marshal.


Thank you to all of our amazingly dedicated and jolly volunteers! 

Interested in volunteering for the 65th Annual Downtown Santa Barbara Holiday Parade?

Please direct all questions to:

Jenna Raimist

Marketing & Events Coordinator


Prince & Fairy

Is your child between the ages of 6 and 10? Do they love art and the holidays? Look no further - apply to be our Holiday Prince or Fairy!

Please click HERE for this year's Prince & Fairy application.

Please direct all questions to:

Jenna Raimist

Marketing & Events Coordinator



64th Annual Downtown Santa Barbara Holiday Parade: Holiday Under the Sea

Photo Credit: Fritz Olenberger

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