65th Annual Downtown Santa Barbara Holiday Parade

Presented by Consumer Fire Products Inc.

More than 65,000 spectators lined State Street in anticipation of Santa Barbara’s only nighttime parade, the 65th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc! Officially kicking off the holiday season, this signature Downtown Santa Barbara event brought a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our amazing Grand Marshal, Noah Wyle! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, led the parade and lit up the community Christmas tree on their way down the parade route.

When: Friday, December 1st, 6:30 pm

Where: State Street, from Sola to Cota

This year, we celebrated the Colors of the Season via the many traditions, holidays, and colors of the Winter season. We were inspired by vibrant colors, kaleidoscopes, rainbows, and anything festively neon or colorful! Share your pictures with our official hashtag #DSBHolidayParade.

2017 Award Winners:

Most Creative Use of Theme: Kenney Construction, Inc.

Most Spirited Entry: Kids Helping Kids Santa Barbara

Best Performance Group: Macomber Karate Studio

Best Dance Ensemble: Dance with Harout

Best School Cheer/Dance Team: San Marcos High School Cheer

Best High School Band: San Marcos High School Marching Band and Dance Guard

Best Middle School Band: Goleta Valley Junior High School Marching Band & Dance Team

Best Elementary School Band: Goleta Elementary Schools Band

65th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc. Line Up

1. Opening Act

2. Colors of the Season Banner

3. Prince & Fairy / Compass California

4. Grand Marshal Noah Wyle / Santa Barbara Hot Rod Limo

5. Presenting Sponsor, Consumer Fire Products Inc.

6. Santa Barbara City Council

7. Santa Barbara Police Activities League

8. United Boys & Girls Club - Westside Unit

9. Sonos

10. La Cumbre Junior High Lancer Marching Band & Drill Team

11. Mission Linen Supply

12. Momentum Dance Company

13. Santa Barbara Woody Club

14. Hearts Therapeutic Equestrian Center

15. Girls Inc. Gymnastics

16. Senator Hannah-Beth Jackson

17. Rincon Broadcasting

18. Goleta Elementary Schools Band

19. EF Education First

20. Santa Barbara City Fire Department

21. Chinelos Santa Barbara - Norte-Sur California

22. Macomber Karate Studio

23. Santa Barbara Youth Football League

24. Santa Barbara High School Marching Dons and Dance Team

25. Direct Relief

26. Santa Barbara Festival Ballet

27. Kenney Construction, Inc.

28. Canary Hotel

29. Santa Barbara Symphony & SBUSD's BRAVO!

30. Spirals Gymnastics

31. Adelante Charter School

32. Los Prietos Boys Camp

33. San Marcos High School Cheer

34. Boom Chaka

35. Santa Barbara International Film Festival

36. Santa Barbara Junior High School Band

37. Santa Barbara MTD 

38. Providence School

39. SB Buggie

40. La Boheme Dance

41. Special Olympics Santa Barbara

42. Pacifica High School Triton Marching Band and Color Guard

43. Old Spanish Days in Santa Barbara, Inc.

44. The Towbes Group

45. Franklin School

46. United States Forest Service

47. Santa Barbara Gymnastics Club

48. Garden Street Academy

49. Boy Scout Troop 1

50. Rudenko School of Dance

51. Santa Barbara Veterans Foundation

52. Friday Night Bike Delights / SB Bike

53. Santa Barbara Sheriff Pipe & Drum Corps

54. Montecito Bank & Trust

55. Santa Barbara School of Performing Arts

56. Goleta Valley Girls Softball Association

57. Union Bank

58. Goleta Valley Junior High Marching Band & Dance Team

59. First Presbyterian Church of Santa Barbara

60. Dance with Harout

61. Notre Dame School

62. Santa Barbara Zoo

63. San Marcos Marching Band and Dance Guard

64. American Riviera Bank

65. The Dance Network

66. Tea in Tiaras

67. Mo-Leta All-Stars

68. Mission Villa

69. Santa Barbara High School Don Riders - Bike Club

70. ART from the HEART

71. La Colina Junior High School

72. Metropolitan Theatres

73. Dos Pueblos High School Jazz Choir & Goleta Stow House

74. Ice in Paradise Ice Arena

75. Young Singers Club

76. Inspire Dance Santa Barbara

77. Dos Pueblos Little League

78. Ed Hat

79. Santa Barbara Beautiful

80. Kids Helping Kids Santa Barbara

81. Foodbank of Santa Barbara County

82. Rhythmic Gymnastics of Santa Barbara


84. Santa Barbara Cars & Coffee

85. Dos Pueblos High School Marching Band, Cheer, Leadership, and Football

86. UCSB Sailing Team

87. Hula Anyone?

88. Girl Scouts of California Central Coast 

89. Marborg - Santa Float


This website will be updated throughout the entirety of parade season, so keep checking back for additional updates!

For more information, please contact Downtown Santa Barbara staff: (805) 962-2098

Grand Marshal

We are so honored to have Noah Wyle join us in celebrating our community as this year's Grand Marshal!

Noah Wyle is an Emmy and Golden Globe nominee who is best known for his award-winning work for 12 seasons on the NBC drama ER. In his role as Dr. John Carter, Wyle became known to audiences worldwide. Wyle also starred in and served as a producer of TNT's critically acclaimed sci-fi series Falling Skies, which ended its run in 2015. He currently executive produces and stars in TNT's The Librarians, which airs its fourth season premiering December 13th


Thank you to all of our amazingly dedicated and jolly volunteers! 

Interested in volunteering for the 65th Annual Downtown Santa Barbara Holiday Parade, Presented by Consumer Fire Products Inc?

Please direct all questions to:

Jenna Raimist

Marketing & Events Manager


Prince & Fairy

Applications for Prince & Fairy are CLOSED. Please check back for information on this year's winners!

Please direct all questions to:

April Lee

Marketing & Events Assistant



Thank you to our generous sponsors:

And a special thank you to Bragg Crane Service.

64th Annual Downtown Santa Barbara Holiday Parade: Holiday Under the Sea

Photo Credit: Fritz Olenberger

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