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Asher Market Boutique Opens on State Street in Santa Barbara

Release Date: March 14,2019

sher Hayes, seen with her son, Hudson.
Asher Hayes, seen with her son, Hudson, opened her Asher Market boutique clothing store less than two
weeks ago in downtown Santa Barbara. She designs the clothes and specializes in children’s wear. ( Joshua Molina / Noozhawk photo)

By Joshua Molina, Noozhawk Staff Writer | @JECMolina | March 14, 2019 | 9:57 p.m.


Ashley Hayes has opened her heart and her doors in downtown Santa Barbara. 

She has opened Asher Market at 535 State St., next to Hotel Santa Barbara.

She designs alpaca textiles, including blankets, ponchos and scarves, and has launched her own line of children and baby clothing and accessories, called Asher Baby.


The boutique store has been open for less than two weeks, and also serves as the hotel's gift shop.

"The size of the space is just right," Hayes told Noozhawk. "It feels very meant to be."

Hayes said her husband, Christian, noticed the vacant spot while they were shopping at the nearby Vans store. At 460 square feet, it was a good find, smaller than most of the much larger vacant spaces on State Street.

She had previously rented space from other retail stores, such as Plum Goods on State Street, or spots in Carpinteria and the Funk Zone. The space by the hotel seemed to be perfect. 

"It's really fun to have a space of my own," Hayes said. "The goal here is to store everything I love."

Like a true Santa Barbara mom, she often has her 5-month-old son, Hudson, on her arm when she works. It's a family run business, along with her husband and their other child, Cora. 

"Everything about the space feels very meant to be," she said. "It's beautiful in here. It's such a happy place."


— Noozhawk staff writer Joshua Molina can be reached at Follow Noozhawk on Twitter: @noozhawk@NoozhawkNews and @NoozhawkBiz. Connect with Noozhawk on Facebook.