Annual Downtown Santa Barbara Holiday Parade

"Holiday Under the Sea"

Presented by: Consumer Fire Products, Inc.

Friday, December 2nd, 2016 at 6:30 pm

More than 65,000 spectators line State Street in Downtown Santa Barbara each year in anticipation of Santa Barbara’s only nighttime parade, the Annual Downtown Santa Barbara Holiday Parade.

Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and a celebrity Grand Marshal. The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, lead the parade and light the large community Christmas tree on their way.

The parade begins at 6:30 pm at State and Sola Streets and concludes at Cota Street. Of course, the most highly anticipated appearance of the evening is none other than Santa Claus himself!

Interested in being a parade entry this year?

Click HERE for an application!

Deadline for Applications

Early Bird: Friday, September 16th, 2016

Final Deadline: Friday, September 30th, 2016

Prince & Fairy

Do you want to be the special Prince or Fairy to light the 50-foot Christmas tree on State Street during the Downtown Holiday parade?

As the Holiday Prince or Fairy, you’ll lead the December 2nd Holiday Parade in a special vehicle and light the gigantic tree with a magic wand! You will also have your winning picture professionally framed, and runners-up will carry the official parade banner during the parade.

Click HERE for a Prince & Fairy Application!

Deadline for Entries: Friday, November 4th by 5:00 pm


Downtown Santa Barbara

Attn: Jenna Raimist

P.O. Box 240

Santa Barbara, CA 93102

Fax: 805-962-3286

Drop off: Downtown Santa Barbara Office

27-B East de la Guerra Street


We couldn't put on this parade without the help of our amazingly dedicated and jolly volunteers! 

Please check back for future information on how to volunteer for the 64th Annual Downtown Santa Barbara Holiday Parade.

Please direct all questions to:

Jenna Raimist:


Interesting in sponsoring this year's parade?

Please direct all questions to:

Maggie Campbell:

Cassidy Brewer:

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