Congratulations to our 2016 winners!

Most Creative Use of Theme: The Santa Barbara Youth Music Academy

Most Spirited Entry: Adelante Charter School

Best Performance Group: Direct Relief

Best Dance Ensemble: La Boheme Professional Dance Group

Best School Dance/Cheer Team: Dos Pueblos High School Marching Band, Cheer, and Leadership

Best Band - High School: Dos Pueblos High School Marching Band, Cheer, and Leadership

Best Band - Middle School: Goleta Valley Junior High Marching Band & Dance Team

Best Band - Elementary School: Goleta Union Elementary School Band

Honorable Mentions: Police Activities League, Kenney Construction, Girl Scouts of California Central Coast, Franklin School, San Marcos High School Marching Band & Dance Guard, Santa Barbara Junior High, Santa Barbara Unified School District Bravo Elementary Band, The Dance Network, Santa Barbara High School Cheerleading

More than 65,000 spectators line State Street in Downtown Santa Barbara each year in anticipation of Santa Barbara’s only nighttime parade, the Annual Downtown Santa Barbara Holiday Parade Presented by Consumer Fire Products, Inc.

The parade, always taking place on the first Friday of December, stopped off at 6:30 pm. Of course, the most highly anticipated appearance of the evening was none other than Santa Claus himself! Thanks go out to Consumer Fire Products, Inc. for once again serving as the Presenting Sponsor for "Holiday Under the Sea" as well as bringing us our beautiful community Christmas tree!

Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our celebrity Grand Marshals, Cody and Caleb Walker. The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, lead the parade and light the large Christmas tree on their way.

Let us know on Facebook if you're coming to the event!

Share your pictures with our official hashtag #DSBHolidayParade.

Click HERE for the official parade line-up!

We are no longer accepting applications to be a parade entry. To be added to the information list for 2017, please contact: Jenna Raimist/ x805

Grand Marshals

We are so honored that this year's Co-Grand Marshals, Cody and Caleb Walker, brothers of the late Paul Walker, were able to join us this year.

Please stay tuned for information about 2017's Grand Marshal.


Thank you to all of our amazingly dedicated and jolly volunteers! 

Interested in volunteering for the 65th Annual Downtown Santa Barbara Holiday Parade?

Please direct all questions to:

Jenna Raimist:

Unity Toy Drive

In partnership with Consumer Fire Products, Inc., Downtown Santa Barbara businesses are teaming up with Unity Shoppe to participate in the Unity Toy Drive (December 1 - December 20.) Businesses can host a toy collections box, a "giving tree," or a coin collection box.

During the holiday season, families, children, and seniors will be referred to Unity Shoppe assistance by over 300 churches, schools, hospitals, social service organizations, and homeless shelters. Unity Shoppe needs your help to collect or purchase food, clothing, and toys.

Please direct all questions to:

Barbara or Pat


Photo Credit: Fritz Olenberger

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